![]() "We were actively trying to book folks," Erik Martin, Reddit's general manager, tells BuzzFeed. "It's not about promoting projects, it's more having an intimate conversation with an individual."īack in 2008, though, the site was just trying to court popular internet personalities and various celebrities in hopes that they'd agree to short video interviews, with questions selected from those submitted by redditors. It's a terrific platform for engaging talent with a massive audience," says Natalie Bruss, vice president for digital marketing at industry powerhouse publicity firm ID. ![]() It now also serves as a new age version of the Tonight Show, a required stop on seemingly endless promotional tours meant to plug movies, TV shows, books, and albums - with publicity firms and marketing departments reaching out to Reddit community managers to figure out how to set up the chats. People with various strange diseases, cool or quirky jobs, incredible experiences, and particular hobbies held court, making it one of the most vibrant and varied confessionals online. The Reddit Ask Me Anything (AMA) page began as an anything-goes message board for random users - parts political forum, oddball convention, and town square. ![]() And just a few hours later, Breaking Bad's three-time Emmy winner Bryan Cranston submitted himself for questioning. Shortly after Emmy-winning Arrested Development creator Mitch Hurwitz sat down for his Reddit chat last week, Entourage star Adrian Grenier did the same. ![]()
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